ABOUT

HisEgo is a men's underwear brand founded on the sole principal of building confidence in men and promoting positive body image. Our goal at HisEgo is to help men become comfortable and confident in the skin they're in no matter the size or shape, and we do this through encouraging men to give attention to what underwear they wear. Since underwear is the first thing we put on, and the last thing we take off its significant because its the final barrier between our eyes and the real and authentic us. We want to encourage men not to be ashamed of they're bodies, but embrace they're bodies and physical form as it currently is. HisEgo Brand seeks to encourage men of all backgrounds to live a full life, without restraint on who they are, or how others think they should be. The confidence of a man begins with the skin he's in, his underwear is HisEgo.