Picture above: HisEgo saffron jock taken summer 2020 in Miami.
So, in 2014 I had a bright idea. I wanted to start an underwear brand. I had always loved underwear and concluded that I could create my own, what was stopping me? Well, little did I know that this idea would take a LOT of work, and a LOT of time. During this time, I was living in Detroit and had recently been accepted to the University of Miami for Grad school. I figured, well, I’ll move to Miami and while doing my grad school studies, I’ll create this underwear brand at the same time. Fast forward a year, BOOM, I’m in Miami…in grad school doing my studies and what not, but away from my studies I was going to South Beach, and exploring a new city, which by the way is perfectly normal when you move somewhere new. When in a new place you want to go out in the daytime and see what this place is about and meet people that could be acquaintances, friends……or more lol. And this is exactly what I did. But within about a few months that daytime exploration turned into clubbing, beaching, parties…yeah, I wasn’t fully focused on HisEgo Brand from 2015 to 2018. In 2019 I had had enough, I basically said either I’m going to do this or I’m not, and if I choose to do this, I’m going to have to be dedicated to it and understand that it’s going to take time and work. In fall 2019 HisEgo.com launched with a small line of underwear and swimwear that was well received. I was super happy and proud of myself that I stopped making excuses and started DOING. To anyone out there that has an idea, or a goal please stay dedicated to it. It might take time and a lot of work but if you’re willing to put in the time and put in the work, you’ll be proud of yourself in the long run. Don’t get hung up on what people think and most of all don’t beat yourself up about time you may have lost because of distractions or preoccupations. All things happen in due time and at the right time.
Signed,
HisEgo
Pictures above: HisEgo bikini brief taken 2020 in Miami
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